Connecting With the New Influencers

Online Seminar: How to identify, connect to and engage with bloggers, podcasters and other influencers.

Participant knowledge level: Intermediate (presumes awareness and use of some social media, especially as a listening/monitoring tool).

Content Outline

• The picture today: the changed consumer/employee/citizen
  - The era of social computing
  - 8 rules of engagement
• Democratization of content creation
  - US election, Mumbai, Motrin, FEMA, US Airways crash
• Reaching the new online influencers
  - Tools to use in identifying the new influencers
  - DIY vs specialist services
• Connecting with the new online influencers
  - Getting to know them
  - Engaging with them
  - Reaching out to them
• Tips and Tricks

Webinar Duration

90 minutes

Dates

Coming soon

Cost

£50

Register Online

Coming soon