From Command and Control to Engage and Participate

Online Seminar: A practical guide to public relations and social media planning and execution.

Participant knowledge level: Intermediate (presumes awareness and use of some social media, especially as a listening/monitoring tool).

Content Outline

• The picture today: the changed consumer/employee/citizen
  - Social technographics positioning (Groundswell)
• 8 rules of engagement
• The many types of social media
  - More than just blogs and Twitter
• It’s all about influence
  - Identifying and connecting with the new influencers
• Leveraging the seismic shifts
  - The how: from command and control to engage and participate

Webinar Duration

90 minutes

Dates

Coming soon

Cost

£50

Register Online

Coming soon