[SMR] BondPR launches Bond-i

Bond Interactive to offer range of Web 2.0 services

October 9, 2008

News Facts

  • Helping companies benefit from the huge business opportunities in new media communications is the goal behind the launch today of Bond Interactive by BondPR International, the specialist in multi-country campaigns.
  • Bond-i offers a range of online services and social media tools to enable companies to engage more effectively with their customers and other stakeholders.
  • Bond-i has partnered with Neville Hobson, an acknowledged social media pioneer, who will be the Development Director of Bond-i.
  • To kick off its initiative Bond-i has devised a series of webinars which help inform PR and marketing professionals as well as business managers about the rapidly-changing media and communications landscape. “Tell Me More about Social Media,” the first in the series, will take place later this month. (For details and to register, visit www.bond-i.com.)
  • Bond-i has started a new blog, BondBuzz, which is intended to be a conversation on PR and media with an international perspective, inviting contributions from the BondPR team and clients from around the world.
  • Bond-i will launch a regular podcast to focus on ideas for effective international communications to include interviews with leading influencers, initially in English. This will be followed by a multi channel online video resource for client material.
  • In addition, an online press room will enable clients’ news releases - traditional and social media versions - to be posted in multiple languages and automatically pinged to key news sites and link directly to related information.
  • The initial range of services from Bond-i will include:
    - Consultancy and training in social media communication
    - Blog management
    - Blog relations integrated into strategic public relations
    - Online press office management
    - Production and distribution of podcasts and video clips.

Quotes

Attributed to Tom Burgess, CEO, BondPR International:

  • Companies are increasingly realizing that they need to be part of the conversations being held on blogs, micro-blogs and other niche communities to raise both awareness and the perception of value of their brands. Bond-i helps companies join these conversations in a multi-cultural, multi-lingual environment.

Please contact Neville Hobson (neville@nevillehobson.com) to arrange an interview and/or for additional quotes.

Attributed to Neville Hobson, Development Director, Bond-i:

  • Bond-i represents a tremendous opportunity for clients to develop far more effective communication and marketing strategies. I’m very excited to be working with Tom and the team at BondPR to help organisations understand how social communication is the most effective way they can build genuine and sustainable relationships with their customers.

Please contact Neville Hobson (neville@nevillehobson.com) to arrange an interview and/or for additional quotes.

About Neville Hobson

Neville Hobson is a communicator, blogger, podcaster, one of the leading European early adopters and influencers in social media communication for business. He is an accredited communication practitioner with over 25 years’ experience in public and media relations, marketing communication, employee, compensation and benefits communication as well as investor and financial relations. Neville blogs at NevilleHobson.com with commentary and opinion on business, communication and technology and was recently shortlisted as on of the top business blogs by PR Week in USA. He also co-presents “For Immediate Release: The Hobson & Holtz Report,” a twice-weekly business podcast at the intersection of online communication, business and technology, which he began with Shel Holtz in January 2005.

About BondPR

BondPR International specialises in coordinating and executing multi-country PR campaigns with one contact, reporting and billing point. BondPR has offices in London, Paris and Rome with regional Vice Presidents in Madrid, Munich, Prague, Stockholm, Vienna and associate offices in 52 locations around the world ready to offer scalable, seamless and measurable media communication campaigns. The multilingual team is running campaigns across 23 countries for brands like Autodesk, AVG, Barracuda Networks, Christie Digital, ECI Telecom, Harman, ICQ, INEO Com, Memup, Sylvania, TAT, Thomson. BondPR was shortlisted for Newcomer of the Year at the European Excellence Awards hosted presented in Berlin in December by Brussels based Communications Director magazine. In December 2007 BondPR strengthened its operations in France when it acquired the PR firm Whiteoaks France, now rebranded as BondPR Paris. Group revenues for FY 07/08 grew 115% on previous year.

Contact Info

Neville Hobson:

Neville Hobson
Wokingham, UK
Phone: +44 20 7558 8222
Mobile: +44 7824 33 7000
Email: neville@nevillehobson.com
Web: www.nevillehobson.com

BondPR:

Tom Burgess
Maidenhead, UK
Phone: +44 1628 673007
Mobile: + 44 788 772 4285
Email: tom@bond-pr.com
Web: www.bondpr.com

Helen Bannigan
Rome, Italy
Phone: +39 349 515 5306
Email: helen@bond-pr.com
Web: www.bondpr.com

24/7 contact number: +44 870 12 66 007

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