Bond Interactive to offer range of Web 2.0 PR services
London, 9 October 2008: Helping companies benefit from the huge business opportunities in new media communications is the goal behind the launch today of Bond Interactive by BondPR International, the specialist in multi-country campaigns.
Bond-i offers a range of online services and social media tools to enable companies to engage more effectively with their customers and other stakeholders. Bond-i has partnered with Neville Hobson, an acknowledged social media pioneer, who will be the Development Director of Bond-i.
“Companies are increasingly realizing that they need to be part of the conversations being held on blogs, micro-blogs and other niche communities to raise both awareness and the perception of value of their brands”, says BondPR CEO Tom Burgess. “Bond-i helps companies join these conversations in a multi-cultural, multi-lingual environment.”
To kick off its initiative Bond-i has devised a series of webinars which help inform PR and marketing professionals as well as business managers about the rapidly-changing media and communications landscape. “Tell Me More about Social Media,” the first in the series, will take place later this month. (For details and to register, visit www.bond-i.com.)
Bond-i has started a new blog, BondBuzz, which is intended to be a conversation on PR and media with an international perspective, inviting contributions from the BondPR team and clients from around the world.
Bond-i will launch a regular podcast to focus on ideas for effective international communications to include interviews with leading influencers from around the globe. This will be followed by a multi-channel online video resource for client material. In addition an online press room will enable clients’ news releases - traditional and social media versions - to be posted in multiple languages, automatically pinged to key news sites, and linked directly to related information.
“Bond-i represents a tremendous opportunity for companies to develop far more effective communication and marketing strategies,” says Neville Hobson. “I’m very excited to be working with Tom and the team at BondPR to help organisations understand how social communication is the most effective way they can build genuine and sustainable relationships with their customers.”
The initial range of services from Bond-i will include:
- Consultancy and training in social media communication
- Blog management
- Blog relations integrated into strategic public relations
- Online press office management
- Production and distribution of podcasts and video clips
About Neville Hobson
Neville Hobson is a communicator, blogger, podcaster, and one of the leading European early adopters and influencers in social media communication for business. He is an accredited communication practitioner with over 25 years’ experience in public and media relations, marketing communication, employee, compensation and benefits communication as well as investor and financial relations. Neville blogs at NevilleHobson.com with commentary and opinion on business, communication and technology and was recently shortlisted as one of the top business blogs by PR Week in USA. He also co-presents “For Immediate Release: The Hobson & Holtz Report” (www.forimmediaterelease.biz), a twice-weekly business podcast at the intersection of online communication, business and technology, which he began with Shel Holtz in January 2005.
About BondPR
BondPR International specialises in coordinating and executing multi-country PR campaigns with one contact, reporting and billing point. BondPR has offices in London, Paris and Rome with regional Vice Presidents in Madrid, Munich, Prague, Stockholm, Vienna and associate offices in 52 locations around the world ready to offer scalable, seamless and measurable media communication campaigns. The multilingual team is running campaigns across 23 countries for brands like Autodesk, AVG, Barracuda Networks, Christie Digital, ECI Telecom, Harman, ICQ, INEO Com, Memup, Sylvania, TAT, Thomson. BondPR was shortlisted for Newcomer of the Year at the European Excellence Awards hosted presented in Berlin in December by Brussels based Communications Director magazine. In December 2007 BondPR strengthened its operations in France when it acquired a local PR firm, now rebranded as BondPR Paris. Group revenues for FY 07/08 grew 115% on previous year. For more information call +44 845 12 22 007, email info@bondpr.com or visit www.bondpr.com.
Press Contacts:
- Tom Burgess: +44 1628 673007 or + 44 788 772 4285 tom@bondpr.com
- Helen Bannigan: +39 349 515 5306 helen@bondpr.com
- 24 hours: +44 870 12 66 007